# Lesson 12: Hands-On: Build a Lead Qualification Flow

**URL:** <https://community.retellai.com/t/lesson-12-hands-on-build-a-lead-qualification-flow/2930>\
**Category:** Module 3: Conversation Flows\
**Created:** [May 31, 2026, 1:52am UTC](https://community.retellai.com/t/lesson-12-hands-on-build-a-lead-qualification-flow/2930 "2026-05-31T01:52:35Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![system](https://canada1.discourse-cdn.com/flex008/uploads/retell1/original/2X/a/a06e2942efdc48016940732a05d1274957507ee3.png) [@system](https://community.retellai.com/u/system)\
**Post date:** [May 31, 2026, 1:52am UTC](https://community.retellai.com/t/lesson-12-hands-on-build-a-lead-qualification-flow/2930/1 "2026-05-31T01:52:35Z")

</div>

## Hands-On: Build a Lead Qualification Flow

### Exercise Goal

Build a Conversation Flow that qualifies inbound leads and routes them.

### Flow Design

```auto
Start → Greeting → Ask Company Size → Ask Budget → Ask Timeline → Score Lead → Route
                                                                        ↓
                                                                   Logic Split
                                                                   / \
                                                            High Score Low Score
                                                                | |
                                                          Transfer to Send Info &
                                                          Sales Rep End Call

```

### Steps

1. **Create Conversation Flow agent**
2. **Add Greeting node** — introduce yourself, ask for their name
3. **Add Discovery nodes** — one per qualifying question:
  - “How many employees does your company have?”
  - “What’s your budget range for this project?”
  - “When are you looking to implement?”

4. **Add Code node** — score the lead based on answers
5. **Add Logic Split** — high score vs low score
6. **Add Transfer node** — for high-score leads, transfer to sales
7. **Add End node** — for low-score leads, offer to send info via email

### Success Criteria

- Flow handles all three qualification questions
- Lead scoring logic works correctly
- High-value leads get transferred
- Low-value leads get a polite follow-up offer
- Flow handles unexpected answers gracefully